DELTA ENGAGEMENT MARKETING
Brand Activation Planning
Supporting brand activation planning through consumer research, campaign ideation, and proposal development for BTL marketing campaigns.
Supporting brand activation planning through consumer research, campaign ideation, and proposal development for BTL marketing campaigns.
Planning Intern
Delta Engagement Marketing
BTL Marketing Agency
Brand Activation Planning
Campaign Proposals & Presentations
Aug 2024 – Dec 2024
Rather than executing marketing campaigns, this internship focused on supporting the planning phase of brand activation projects. I collaborated with planners and account teams to research markets, analyze consumer behavior, develop campaign concepts, and prepare client proposals across multiple industries.
Collected market information, analyzed competitors, and identified consumer trends to support campaign planning.
Supported brainstorming sessions and translated research findings into activation ideas aligned with client objectives.
Prepared presentation materials that clearly communicated campaign strategy, activation concepts, and execution recommendations.
Understand business objectives and campaign requirements.
Analyze target audience, competitors and industry trends.
Identify opportunities that connect brand objectives with consumer behavior.
Develop activation concepts aligned with research and business goals.
Organize presentation materials and communicate strategy to stakeholders.
During my internship at Delta Engagement Marketing, I contributed to planning proposals for clients across education, beauty, healthcare, real estate, finance, and retail industries. Below are selected proposal decks that demonstrate my involvement in research, concept development, activation planning, and presentation design.
Developed activation concepts targeting schools, including consumer insights, event activities, campaign mechanics, and execution planning.
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Assisted in planning customer experiences, activation flow, event journey, and presentation materials for a beauty activation campaign.
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Planned campaign concepts, activation ideas, timeline, and proposal materials supporting customer engagement.
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Supported planning for an association event, including attendee journey, activation concepts, and presentation proposals.
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Prepared event concepts, campaign timeline, activation planning, and proposal presentations for a real estate campaign.
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Assisted in developing activation concepts, customer journey, proposal slides, and event planning materials.
View →Understand what the client wants to achieve before proposing solutions.
Identify audience motivations and behavior to support campaign ideas.
Translate research findings into practical activation concepts.
Communicate ideas clearly and collaborate with planning and account teams.
This internship helped me understand that effective campaign planning starts with understanding the business challenge rather than generating creative ideas immediately. I learned how market research, consumer insights, and structured thinking work together to build stronger activation proposals.