Planned and executed Meta marketing activities to build brand awareness, engage online communities, and support sales growth through content planning, paid advertising, and performance optimization.
Marketing Executive & Co-founder
Meta Marketing
Fashion E-commerce
Second-hand Fashion
Brand Awareness & Sales Growth
2023–2025
This project focused on managing Meta marketing activities for an online fashion brand. My responsibilities covered campaign planning, content strategy, community engagement, paid advertising, and performance monitoring to strengthen brand visibility and support online sales. Rather than focusing solely on ad execution, the project emphasized understanding customer interests, maintaining a consistent brand presence, and continuously improving campaign effectiveness through performance insights.
Developed monthly content calendars and marketing campaigns aligned with promotional activities, seasonal events, and business objectives.
Managed community interactions and created social content that strengthened customer relationships and increased brand visibility.
Monitored campaign performance, evaluated engagement metrics, and refined content and advertising activities to improve marketing effectiveness.
Defined clear campaign goals aligned with business objectives and seasonal opportunities.
Developed monthly content calendars and identified key messaging for each campaign phase.
Launched campaigns across Facebook and Instagram, including organic posts and paid advertising.
Analyzed campaign metrics and engagement data to identify improvements and optimize future campaigns.
Selected Meta marketing campaigns demonstrating content planning, campaign execution, and brand communication across Facebook. These projects highlight the integration of creative content with marketing objectives to strengthen audience engagement and business performance.
This project strengthened my understanding of how content planning, audience engagement, and campaign performance work together to support business objectives. It also reinforced the importance of using customer feedback and performance insights to continuously optimize marketing activities rather than relying solely on creative execution.